World Rugby Museum App
In Summer 2016, the RFU approached Orbital to take a lead in developing it’s mobile marketing strategy for their chief venue, Twickenham Stadium.
This project involved working closely with key stakeholders within the RFU, including the digital director and a number of project managers. We undertook market and technology research to a high level, as well as producing an app for the World Rugby Museum, housed within the stadium. My role in the project, as well as in the planning and research phases, was in the design and development of the hybrid app.
The app had two main purposes. Firstly to help improve interaction between visitors to the museum, and secondly to test the appetite for a rewards based app and collect research that would be useful in planning a stadium-wide app.